Our Statements

Mission Statement: Our mission is to provide quality apparel and merchandise that affirms our acknowledgment that our past mistakes, failures, and missteps have humbled us and that none of it was wasted. It all has worked for our good, and we are still whole. It has all inspired us to now walk in victory and be DOPE! Vision Statement: We provide apparel and merchandise to inspire men, women and children to remember who they are and embrace their greatness. We remind others that there is humility in dopeness and power nor status produces respect—humility does. We instill in others that one’s position shouldn’t seek to crush or diminish others but should be used to show others the way to evolve and elevate. We inspire all to be great, recognize their achievements and walk proudly in their current status while also being reminded “the strongest might weaken and the wisest might err” and embrace their HUMBLE DOPENESS at all times!